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Maya Rivers
Founder & Creative Director
Former documentary editor who still storyboards everything by hand.
About us
We work backwards.
Most agencies start with what they want to make. We start with what you want to happen.
Our story
Born from a bad campaign
In 2019, our founders watched a beautiful ad campaign get a few hundred views and zero sales. The work looked great. It just wasn't built for anyone.
So they flipped the process. Reversal begins every project with the outcome (more followers, a sold-out launch, a new audience) and reverse-engineers the content to get there. Six years later, that simple idea drives everything we make.
120+Brands served
48MViews generated
14Team members
The team
The people behind the camera
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Jonah Okafor
Head of Strategy
Turns analytics into ideas and ideas into measurable growth.
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Sofia Lindqvist
Lead Producer
Keeps every shoot on time and on budget, somehow always smiling.
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Dev Kapoor
Social Lead
Knows what's trending before it trends. Runs our community playbook.